As much as I love to check out whacky marketing and branding ideas coming from the fashion industry, the two short films released by Miu Miu and Chanel leave me a bit apprehensive.

Maybe  Chanel one not so much, as by now we are all pretty much used to Karl’s mad genius, and nothing the man does can really surprise anyone . In the short silent movie, we can see the edgy looking model Alice Dellal and glimpses of the Boy Chanel collection bags.

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Miu Miu came out with even creepier, and slow paced short film to promote their Cultes sunglasses.

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I’m still not decided if I love it or hate it . What’s your take?